Automation Image Labels that are machine friendly for machines that are label friendly.

Application equipment engineered and designed to maximize your productivity

WS Packaging is the only printing and label converter that is an OEM (Original Equipment Manufacturer) of automation equipment allowing us to provide a complete label and packaging solution. We engineer and build the optimal application systems to handle your most demanding labeling challenge. Dispensing a label is easy, consistently presenting a product to the labeling head and wiping it down is where we work our magic.

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Equipped for success

WS Packaging's engineers and designs label application equipment to maximize your productivity. We serve markets from food and beverage to household products, personal care to over-the-counter health products, medical to wine and spirits. We have the knowledge and expertise to deliver your label application solution across a broad platform of product categories and production environments.

Label application equipment

Lightning Label Applicators

Lightning Label Applicator

A versatile labeler engineered for a broad range of product applications.

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Primara Print-and-Apply Label Applicator

Primara750 Print-and-Apply Label Applicator

Adaptable label printer and applicator for broad reach.

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Spectra Customized Labeling Systems

Spectra customized labeling systems

Modular front/back and wrap application equipment designed with your system in mind.

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HERMA 400 Label Applicator

HERMA 400 Label Applicator

Compact, fully-automatic labeler with all-around functionality.

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Ravenwood Linerless Label Applicator

Ravenwood Linerless Label Applicator

Unique, linerless, adhesive-backed label applicator.

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What does your brand demand?

  • High-speed label application or insertion
  • New-product trials
  • Expanding SKUs that require different sizes and label materials
  • Decorative labels that need to be applied anywhere - side, top, bottom, corner, or multiple sides
  • RFID technology or labels
  • Push a sales lift or product trial via couponing
  • On-pack and in-pack promotional campaigns

What does your production environment demand?

  • Smooth integration for plug-and-play flexibility of new equipment
  • Quick ramp-up to required speeds
  • Precise and consistent label placement
  • Flexibility to accommodate future line innovations in speed and efficiency
  • An established preventive maintenance and worn-parts replacement program that improves overall efficiency and eliminates unnecessary downtime


Fill out this form and one of our packaging & labeling experts will be in touch with you shortly. 

If you would like to speak with someone immediately (8 a.m. to 4:30 p.m. CST), please call 877-977-5177.