Driscoll's® | Case Study by WS Packaging Group

Adding a track-and-trace label establishes a personal connection with customers


Driscolls CsDriscoll's® is the most recognized brand in the berry industry. They are devoted to their promise of providing "ONLY THE FINEST BERRIES™". In order to get a more personal connection with the consumer, they created the "Follow Us To The Farm" system. This allows the consumer to obtain information on the growing region and the name of the farm as well as farm profiles. This can be accomplished either by taking a photo of the 2D matrix code on the label with a smart phone or by entering the alpha numeric code onto the Driscoll's web site. Either method will take you to a detailed profile specific to your unique package of berries.

For the track-and-trace system to work, there were several challenges relating to label performance. In order to ensure complete accuracy, it was important that each label be verified as 100% scannable, and the placement of the label on the clamshell, which is used for packaging, was of equal importance. Adhesive performance was critical since temperatures of up to 100 degrees Fahrenheit are sometimes experienced in the field, and then containers are refrigerated at cooler temperatures. Driscoll's also needed the labels printed within short lead times.


WS Packaging Group developed a 2D label format for Driscoll's berry products, thereby contributing to the success of Driscoll's track-and-trace system, with several hundred million labels produced to date.

Driscoll's berries are packaged in clear clamshell containers with a prime label on the lid. A second UPC label is placed on the clamshell bottom that includes a 2D matrix code and a corresponding human-readable alphanumeric tracking code. In order for the "Follow Us To The Farm" program to work, every label must be confirmed to be 100 percent scannable. WS Packaging Group uses an on-press camera inspection system to ensure the highest quality printing so every 2D matrix code is 100 percent readable.

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