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Packaging for New Blue Diamond Product Builds on Brand Equity
New package leveraging Blue Diamond's reputation for quality tree nut products relies on a technically challenging label for shelf presence.
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Laser-Writable Coating
CodeStream aqueous coating is used for writing variable data for UPC bar codes, lot and batch numbers, expiration dates, data-matrix codes, 2D codes, e-pedigree, logo brands, etc.
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Prismatic Labels for Spring Again Gleam While Educating Sanitary-Minded Shoppers
"We looked at the original label and there were five Pantone colors on the back panel," says Chris Doerr, sales manager with WS. "Our basic question was: 'Why?' The back label is instructional. So, we recommended a switch to two colors, which allowed us to invest more in the front label."
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Winery Uses Extended-text Labels to Tell Its Story
MULTI-Panel bottle labels include recipes and the story of Cline Cellars, a Sonoma, CA winery, which switched from printed store-shelf tearaways for bottles of Zinfandel. The labels are designed for tight-diameter surfaces and avoid edge lift and wrinkling when applied.
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A headache for Anacin? Hardly
Insight settled on an extended-text label as the best solution and selected the EasyTab label from WS Packaging Group’s MultiVision line. The label features a pre-curve in the top panel that makes it possible to wrap around tight-diameter surfaces, critical because of the amount of information the new label would carry.
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How to Add an On-Pack Coupon to Boost Product Sales
Instant-redemption coupon label creates opportunities on slim blister-packs for AquaFresh toothbrushes.
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Hang Tag Promotes Killian's Quality
Tri-fold tag engages consumers at the point of purchase. Produced by WS Packaging Group, the tags are offset printed in four colors and include an aqueous rub-resistant clear coat.
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Car-care Product's Gloss Properties Conveyed by Prismatic Label
Consumers have taken a shine to Meguiar's new Ultimate Quik Detailer car-care product, launched by the Irvine, CA-based company last fall in a slick, sporty bottle with shimmering holographic label decoration.
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Brewer Rebuilds Brand With New Packaging Look
Each bottle of Dundee beer features a redesigned label that reflects the individuality, personality and flavor of the craft beer inside the bottle. The paper labels, which are applied by a cold-glue labeling process, are supplied by WS Packaging Group, Inc.
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No Ordinary Tube
Converter WS Packaging, Algoma, WI, is offering the FlexVision extended-text label, a 100% conformable, patented label engineered specifically for plastic tubes and flexible surfaces with a diameter of 1 3/8in. or larger.
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Hunter-convenient Spray Packaging
The high-density polyethylene bottle incorporates a handle that is designed to look like an archer's bow grip. And the TS-800 Calmar Poly Pro sprayer has a unique inverted feature, enabling the bottle to be turned completely upside down without interrupting the spraying action. The base material for the pressure-sensitive label, supplied exclusively by WS Packaging Group, Inc.
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It's a wrap for Anacin
Insight turned to WS Packaging Group to design an extended-text label for the one-size Anacin bottle. The company chose WS Packaging's EasyTab extended-text label from its MultiVision label line.
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Marvel Mystery Oil Targets Hispanic Shopper with Bilingual Extended Labels
WS Packaging Group, headquartered in Algoma, WI, stepped in to help Marvel Mystery Oil leverage its 85-year-old brand into the growing Hispanic market by deploying an extended-text label that puts bilingual information directly in the hands and eyes of the consumer.
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For Which Oven?
Overwhelming consumer demand for convenience is driving development of package structures that not only are microwavable or dual-ovenable but also provide taste profiles similar to those of conventionally prepared products. The result is a happy marriage of quick, easy preparation and appetite appeal.
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New Label Solves Headache of Minimal OTC Shelf Space
Insight worked with a packaging engineer on a consulting basis to assist in finding the best possible solution, and it found that WS Packaging Group, in Algoma, WI, could develop a custom solution for the Anacin bottle. WS Packaging determined the best label for the Anacin project would be a pre-curved EasyTab extended text label from its MultiVision label line.
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Major Retailers Set the Pace For Packaging
High-volume retailers are beginning to operate as brands rather than places, and this shift is profoundly impacting consumer packaged goods.
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Smart Label Signals Expiration
A temperature-controlled label helps CHURCH & DWIGHT CO., INC. encourage turnover of its Arm & Hammer baking soda refrigerator deodorizer by indicating when the product has expired.
