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WS Packaging Group Develops Time Indicator Label
Eliminates replacement guesswork for new ARM & HAMMER® refrigerator air filter
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Algoma, Wis., March 12, 2007 - WS Packaging Group has solved a long-standing consumer conundrum - when to replace the ARM & HAMMER® Baking Soda refrigerator air freshener.
WS Packaging developed the “replacement indicator“ exclusively for the “New FridgeFresh™ Refrigerator Air Filter“ from ARM & HAMMER®. The white bar on the label turns pink as time passes. There’s no guessing. When it is completely pink, it’s time to replace the air filter.
The label uses the chemical reaction between two microencapsulated proprietary materials to signal when it’s time to replace the air filter. Key objectives of the project were to make the label highly functional and easy to use. It also had to physically be part of the product casing but not interfere with the functionality of the air filter device.
“We took the label to market in less than two months,“ said Ron Hagen, research and development manager with WS Packaging. “Church & Dwight, the parent company of ARM & HAMMER®, had an established timeframe for launching its new FridgeFresh™ Refrigerator Air Filter. We had to meet that deadline with a fully functioning label, despite the technological hurdles of engineering a multiple-ply construction that had never before been produced.“
The pressure-sensitive labels are produced in a single pass on a Webtron flexographic press at the WS Packaging facility in Neenah, Wis. The construction includes the label material, proprietary inks used for the indicator, a separation strip the consumer must remove to activate the indicator, and a top ply.
The “New FridgeFresh™ Refrigerator Air Filter“ was nationally launched May 2006 in retail and grocery stores. The device can be placed in the freezer or refrigerator and should last three months in the refrigerator and six months in the freezer. The flow-through design of the filter exposes twice the ARM & HAMMER® Baking Soda versus the regular 1 lb. box.
WS Packaging Group has more than 40 years of experience and is one of the largest printing and label converting operations in North America. It operates 17 manufacturing facilities and produces high-quality packaging products for customers ranging in size from small businesses to large, high-volume manufacturers and consumer product goods companies doing business locally, nationally, and in marketplaces worldwide.
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WS Packaging Group, Inc.
Corporate Office: 1102 Jefferson Street, Algoma, WI 54201
Phone: 800-236-3424, Fax: (920) 487-5644
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Copyright  2006 WS Packaging Group, Inc.. All rights reserved.
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